@52nonprofits, the reason why we’re joining Instagram.

@52nonprofits, the reason why we're joining Instagram.

On my first day at Envision Consulting, partner Matt Kamin sat me down and said to me, “Now that you’re all settled in the office, I just want to let you know that you have a social media presentation in October.”

During my research, I came across the National Wildlife Federation’s Instagram account, @nationalwildlife.  “Home of the #wildlifeselfies” emphasizes what I say to organizations wanting to explore social media, “give, give, give to your followers.”

Meanwhile, we’ve been highlighting organizations in the community every week on our social media called, “Friday Features”. Then I woke up on December 31, 2015 and realized, “why don’t we start a global movement on Instagram to bring heightened awareness to more nonprofits?

That's when @52nonprofits was born.

It turned out that the Marketing Gods were in my favor so before I knew it, I had accounts created with a mile long list of organizations that we can start talking about NOW.

We will be featuring nonprofits worldwide all year long, but the month of January will be dedicated to local Pasadena organizations, in honor of our first ever Board Matchmaking Mixer, which was hosted at Noor in Pasadena, CA on January 14. This project is all about nonprofits and sharing their missions and impact on Instagram. Whether you’re local, national or international, we’re interested in bringing more awareness of your cause to the community.

Here’s a list of the nonprofits we’ve featured so far on our social.

Feel free to get involved, either with questions, likes, favorites or discussions. Here’s how you can get in touch:

  • Email me at This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Reply/comment/tag in any of our Instagram posts
  • Use hashtag #52nonprofits (we're also on TwitterTumblr, and Facebook)

Rosie Chuong

Want more tips on the nonprofit industry? Sign up for our newsletter!